Why Marketing Should Matter

Seth Godin is one of the most inventive and down to earth marketing guys around.  He has written various books with titles that might lead you to conclude he looks at things a bit differently:

Meatball Sundae: Is Your Marketing out of Sync?

Purple Cow: Transform Your Business by Being Remarkable

This latter example discusses his purple cow theory which, in a nutshell, is that you can take your business (or blog) to new heights by differentiating yourself from your peers.

In any event, one of his latest posts reflects on the concept of marketing budgets and whether ads work.

His blog is always brief and hits home with often a truly compelling message.  I personally am better at the latter than the former … still have not figured out how to come up with a short blog post.

Maybe next time.

Read Seth’s blog.  That’s all I really needed to say!